Marketing

Course Description
This course explores the core principles of modern marketing—from understanding customer behavior to building effective digital campaigns. Learners will be introduced to branding, social media marketing, SEO, content strategy, and analytics. Through case studies and practical tasks, you’ll develop a marketing mindset and skills to grow a business or personal brand online.

What You Will Learn in the Marketing Course

By the end of the course, you will:

• Grasp the Fundamentals of Marketing – Learn about the 4Ps (Product, Price, Place, Promotion) and consumer psychology.
• Develop Effective Branding Strategies – Understand how to craft a unique brand identity and positioning.
• Leverage Social Media Platforms – Learn how to market on Facebook, Instagram, LinkedIn, and more.
• Understand Search Engine Optimization (SEO) – Improve your website’s visibility through content and keyword strategies.
• Create & Manage Digital Campaigns – Learn to set up, run, and monitor email, PPC, and influencer campaigns.
• Use Analytics for Marketing Decisions – Track performance using tools like Google Analytics and social media insights.
• Craft Engaging Content for Conversion – Learn to write persuasive copy and create visuals that drive action.

Who Should Take This Course
Designed for aspiring marketers, business owners, content creators, and anyone seeking to enhance their marketing know-how.

Certification
Graduates will receive a Certificate in Marketing Fundamentals, validating their strategic and digital marketing proficiency.